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How (and Why) to Podcast an Event


h1 March 5th, 2006

Coming off the back of our experiences with podcasting our web design conference, WE05 last year, my business partner John Allsopp and I decided to organize a panel for this year’s SXSWi called How (and Why) to Podcast an Event. Eric Meyer, most recently of An Event Apart fame, but who also spoke at WE05 is helping us out with the public speaker and educator’s point of view. But we’re relatively new (albeit enthusiastic!) hands to podcasting. The panel’s also going to feature the experience of Matt May, the creator of the CC music podcast, Staccato, as well as Alex Williams of Corante Events, who’ll be keen to talk about his most recent project Podcast Hotel.

Everyone’s heard of podcasting, but many people who organize events are going to have reservations about using it. There are practical/technical concerns, and then we had much deeper, and harder to resolve, business and strategic issues.

While our Sydney based conference last year grew into a reasonably large event, with almost 450 people over three days, we continue to take what we call “the professional grass roots approach”. This means we solve problems with inexpensive solutions which are “good enough”. Our podcasting program was a great example of this. At the panel we’ll explain just how straightforward it is to make good quality content available. Budget constraints are your friend here: they will encourage you to create solutions which are simple and appropriate to the task.

What I really like about podcasting is that it is a fine example of the simplest rule for success of any web enterprise: create benefits for your business by giving away high quality content for free. There’s two parts to that sentence. You must give away something of genuine value. It’s hard to believe this still has to be said in 2006, but if you try to generate interest by giving away nothing more than thinly disguised advertisements for your event, no matter how slickly produced they are, you will fail. And then you also need to think through what the benefits to your business might be. Traffic is great, we all love traffic, but turning traffic which is listening to audio content into direct, accountable financial return is a real challenge.

To be honest though that isn’t really what we focussed on with the WE05 podcasts: we just saw them as a simple and inexpensive means of “giving back”, and we were so delighted that all of our speakers agreed to this in a heartbeat. Our conference is all about overcoming the tyranny of distance and bringing geographically dispersed Aussie developers together. Receiving notes of thank you from developers all over the world, many of whom could never hope to travel to Australia, but who were able to get a taste of our event via the podcasts, really was extremely important to us.

No matter what size event you’re thinking about podcasting, we’d love to see you on Sunday morning at 10am for How (and Why) to Podcast an Event.



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  2. I organized and post-produced interviews for the Under the Radar conference in San Francisco last week. I also learned a ton (organizationally and technically) and look forward to hearing this panel.

         by topfunky March 9th, 2006 at 1:10 pm

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