Selling Big Ideas to Big Clients and why it won’t suck
March 5th, 2006
Because the creative director who sold Subservient Chicken to Burger King will tell you how it all went down.
Because the other creative directors on the panel will insist that Subservient Chicken wasn’t that big of a deal.
Because the first creative director will get mad and call the other two creative directors, “petty hacks.”
Because the moderator will be too hung over to notice.
Because at the end of the day, big advertising clients are really fond of saying, “at the end of the day.”
Because creative directors have to figure out how to sell interactive advertising to these people.
Because it’s never easy.
Selling Big Ideas to Big Clients
Monday 3/13 @ 3:30.
Hope to see you there.
http://2006.sxsw.com/interactive/programming/panels/?action=show&id=IAP060002