There are any number of ways to cash in on a presence at SXSW. One of the newest and most innovative? Apparently, it's to be at the receiving end of a joke.

HuddleHub, a SXSW Trade Show exhibitor in 2010, is an interface that allows sports fans to manage all of their fantasy sports in one place, even if their teams happen to traverse numerous different sites. This unique concept caught the attention of Late Night's own Jimmy Fallon. "There's a new program called 'HuddleHub' that manages all of your fantasy sports teams. They call it the perfect solution for someone who's too lazy to keep track of being too lazy to play actual sports."

In the months leading up to the 2010 event, the SXSW Interactive team traveled around the country hosting a series of networking mixers. Ingrid Vanderveldt, host of On the Road with iV, and Lyn Graft, founder of LG Pictures, came along for the ride to talk with SXSW alumni and some first time SXSW speakers about what SXSW means to them.

During the event in March Ingrid got the chance to talk with Lindsey Reynolds, Mallory Messina and Christi Day from Southwest Airlines about how they navigate SXSW every year. Be sure to catch the full audio podcast of Mallory Messina's 2010 presentation "Beyond BBQs: The Future Of Corporate Culture".

Samhita Mukhopadyay, Executive Editor of Feministing.com, discusses the unique spaces in Asian cultures created by the Internet and the trend in the U.S. of highly politicized Asian-American bloggers taking to radical politics online. In this clip, Mukhopadyay tells a story that illustrates the moment when access to technology in India surpasses what Indian society is actually ready to accept in terms of sexuality for young women. Register today to see inspiring talks like this one at SXSW Interactive 2011.